From September 19th to 22nd, 2023 (local time), the 37th annual meeting of the European Association of Trademark Owners (MARQUES) was successfully held in Berlin, Germany. This event brought together nearly a thousand industry elites, including government officials, lawyers, trademark attorneys, and representatives from trademark service agencies from around the world to exchange ideas about IP issues and their possible collaboration. Costas Georgiou, a partner from Chispo, represented the firm at this prestigious event.

Costas Georgiou, Partner from Chispo, at the MARQUES Annual Meeting

 

The theme of the MARQUES Annual Meeting this year revolves around "The Next Frontier," discussing various cutting-edge topics, including how diversity and cultural environments impact brand authenticity; Piloting Brands; Risk and Rewards for brands in the metaverse; how culture affects brand strategies; steering brands in a time of crisis; new rules for e-commerce and AI, Tik-Tok and influencers.

 

 

 

During the meeting, Mr. Georgiou participated in numerous forums, seminars, and tea sessions, reconnecting with old friends from around the world and taking this opportunity to meet new partners. He also engaged in in-depth discussions on topics such as developments in intellectual property law, cutting-edge issues, and practical experiences with international colleagues. Mr. Georgiou established extensive and friendly connections with representatives from various countries, laying a solid foundation for future collaborations.

 

 

 

Founded in 1986 and headquartered in the United Kingdom, the European Association of Trademark Owners (MARQUES) is a nonprofit organization serving brand owners. It represents the interests of trademark owners with members spanning across the entire European region. MARQUES relies on the various professional skills and knowledge of its global members to ensure that it always grasps the latest trends in the industry and leads the development of the industry, and encourages members to share professional knowledge and business with the Global Resource Center in various forms and through various related media. MARQUES members can benefit from the association's platform to address their specific business development needs, receiving relevant business support and guidance for mutual success.

As a leading intellectual property service agency, Chispo has offered professional services such as trademarks, patents, and intellectual property dispute resolution to nearly a thousand companies in approximately 200 countries and regions. As a member of AIPPI & INTA, Chispo also actively participates in activities organized by multiple international intellectual property organizations. It maintains strong collaborative relationships with international organizations and law firms in nearly 200 countries and regions.