Last week CHISPO achieved a remarkable success in navigating China's intricate trademark landscape.

One of our clients faced an "Article 10(7)" refusal, a formidable challenge in Chinese trademark law. This provision primarily concerns deceptive trademarks that may mislead the public regarding the quality, place of production, or other characteristics of the goods. Overcoming such a decision is known to be incredibly challenging in the Chinese trademark system.

However, CHISPO's team meticulously built a compelling case to demonstrate that our client's trademark was not deceptive and unlikely to mislead the public. It took perseverance, in-depth legal knowledge, and a profound understanding of both Chinese trademark law and our client's unique situation.

Our victory highlights the significance of having a knowledgeable and experienced team on your side when navigating the complexities of China's trademark registration. We're proud to have achieved this successful outcome for our client and to continue supporting businesses in protecting their intellectual property in China.

If you have trademark challenges or questions related to your brand's protection, don't hesitate to reach out. We're here to provide expert guidance and solutions tailored to your specific needs.